What is Branding and Why Does it Matter?
Introduction A strong brand is no longer a luxury; it’s a necessity. But what exactly is branding, and why should you care? This comprehensive guide will delve into the core principles of branding, exploring its importance for businesses of all sizes and across various sectors. We’ll unpack the key elements that contribute to a successful […]
Common Design Mistakes Businesses Make (and How to Avoid Them)
Introduction In today’s competitive market, a strong visual identity is crucial for businesses of all sizes. A well-designed website, marketing materials, and overall brand aesthetic can significantly impact user experience, brand perception, and ultimately, your bottom line. Conversely, poor design choices can lead to confusion, frustration, and lost opportunities. This post highlights common design mistakes […]
How Design Amplifies PR Campaigns
In today’s fast-paced media landscape, public relations is no longer just about crafting the perfect press release or securing media coverage. It’s about storytelling that captivates, engages, and drives action—and design plays a critical role in making this happen. At Level44, we’ve seen firsthand how great design can amplify PR campaigns, transforming good stories into […]
How Often Should You Update and Refresh Your Website?
At Level 44, we’re currently working on refreshing our own website to ensure it reflects our latest work, services, and design aesthetics. This process has underscored the importance of keeping a digital presence sharp, relevant, and user-friendly—something every business can benefit from. For any business, keeping a website updated is essential to staying relevant, user-friendly, […]
Top 10 Website Design Tips to Attract More Guests to Your B&B
Running a Bed and Breakfast (B&B) is more than just providing a cozy place to sleep; it’s about creating an unforgettable experience from the moment potential guests land on your website. In today’s digital age, your website is often the first impression guests have of your B&B. To help you convert more visitors into bookings, […]
Why September is the Perfect Time to Upgrade Your Website
As businesses gear up for the final quarter of the year, September is the ideal month to re-evaluate and optimise their online presence. With the Christmas season around the corner, an efficient and engaging website can significantly impact sales, customer engagement, and overall business growth. Here are a few reasons why upgrading your website this […]
