About us
A small studio that takes the work seriously.
Level44 is a Belfast brand studio working across the UK and Ireland. Brand, web, and visibility, with the same standard whether the project runs four weeks or four months.
Level44 was founded to do design work the way we always wished agencies did it.
Strategy first. Fast feedback loops. Plain language. Respect for the budget.
We work directly with founders and senior teams. No account-management layer, no juniors learning on your project, no surprises in week six. Whoever you talk to in week one is doing the work in week ten.
What working with us
looks like.
Most agencies sell deliverables. We sell outcomes. The work we ship has to earn its keep. Win the customer. Hold up to press. Get noticed by the platforms that decide what gets recommended. If it doesn’t move those needles, it didn’t work, no matter how good the deliverables looked.
That’s the bar. We don’t take on work we can’t get right. When we do take it on, we treat your success as ours.
Discover
Get a real read on the business, the audience, the goal, and how AI currently describes you. Often this starts with a visibility audit.
Define
Translate the brief into strategy and creative direction.
Design
Focused exploration, weekly check-ins, refinement.
Deliver
Launch, train, support, and iterate.
Vision
Design that earns its keep. Work that makes brands sharper, clearer, and harder to ignore.
Mission
Combine strategy, craft and commitment to ship work you’re proud of and your customers trust.
The work, recognised by the people who notice these things.
Principles
Five rules we run by, and won’t bend on.
01
Strategy before pixels.
We don't open Figma until we agree what the work needs to do. The brief gets sharp, then the design follows.
02
One team, no handoffs.
Whoever you talk to in week one is the same person doing the work in week six. No layers between you and the makers.
03
Plain language only.
We don't decorate the work with jargon. If we can't explain why we did it, we shouldn't have done it.
04
Build to run, not to show off.
Sites and systems we ship can be maintained by your team without us. We hand over the keys, not a dependency.
05
Outcomes over outputs.
We measure success by what changed for the business, not by how thick the deliverable PDF is.
Common questions about the studio.
Phill Hendry. Belfast-based designer and developer with over 20 years' experience leading brand, web, and UX engagements for founders, agencies, and growth-stage teams across the UK and Ireland. He works directly on every project, no account-management layer.
Start a conversation.
If you’re rebuilding a brand, launching a product, or you’ve noticed the AI assistants describe your business wrong, or not at all, let’s talk.
Get in touch