For brands designed to be seen.
A Belfast brand studio for founders and teams across the UK and Ireland. We build the brand, the website, and the visibility to be found — because your customers ask AI before they ask around.
Selected work,
front and centre.
Aesthetics & Clinical
Orbyt × Level44
Orbyt is a brand studio for private aesthetic clinics. Th…
A small studio that takes the work seriously.
Level44 is built around a simple idea: the work has to do its job. Win the customer. Earn the press. Hold up to scrutiny. Get noticed by the platforms that decide what gets recommended.
We work across three things: brand, web, and visibility. The first two build something worth recommending. The third makes sure it gets recommended. Most projects combine them, and every one gets the same standard, whether it’s a full identity rebuild or a single AI-visibility audit.
More about usThree offerings. No filler.
Brand, web, and visibility. Only those, on purpose. The first two build the thing. The third makes sure it’s the one that gets named when someone asks.
Brand
Identity systems and visual languages built to last — and to be described correctly.
- Strategy
- Positioning
- Identity design
- Guidelines
- Illustration
Web
Considered, fast websites that perform.
- Custom design & development
- Headless builds
- E-commerce
- UX & product research
- Journey mapping
- Conversion
- Support
Visibility
Found and recommended when your customers ask AI.
- AI visibility audit
- Answer-engine optimisation
- Cornerstone content
- Monitoring
Case Studies
Selected projects
The work shows the model in practice: sharper brands, faster websites, and businesses the AI assistants actually recommend.
Discover all projects
Capara Travel
Capara Travel came to Level44 with a clear vision: a tailor-made travel service built on personal expertise, ethical tourism, and a refusal to follow the well-worn path of the corporate travel industry. We led the project end-to-end, developing the full brand identity, naming,…
Orbyt
Orbyt is a brand studio for private aesthetic clinics. The proposition is unusual: it combines brand design with AI visibility management, so when patients ask ChatGPT, Claude, Gemini or Perplexity for clinic recommendations, the right names come up. The studio designed Orbyt'…
Linksii
Linksii is an AI search analytics platform. It tracks how brands appear across ChatGPT, Claude, Gemini and Perplexity - when they're mentioned, how they're described, and where they rank against competitors. The studio designed the brand, the website, the positioning and the r…
How the work gets done.
Four stages. No surprises. We agree the shape in week one and check in weekly so you always know where things stand.
Discover
Get a real read on the business, the audience, the goal, and how AI currently describes you. Often this starts with a visibility audit.
Define
Translate the brief into strategy and creative direction.
Design
Focused exploration, weekly check-ins, refinement.
Deliver
Launch, train, support, and iterate.
Our work speaks loudest through the results it creates. Here’s what clients say.
“Working with Level44 was an absolute game-changer for my consultancy, Nourish. Their team not only met but exceeded my expectations at every turn. Their creativity, dedication, and attention to detail truly set them apart. Thanks to their expertise, our brand now shines brighter than ever before. I couldn't be happier with the results!”
Nourish
Business Consultancy
Before you start, here are some of the things most clients want to know.
Level44 is a brand design agency in Belfast, Northern Ireland. We work across branding, AI visibility, and web design for founders and teams across the UK and Ireland. Studio principal is Phill Hendry, a designer and developer with over 20 years on the work.
Notes on branding, design, and the websites that actually perform.
All insights- AI visibility5 min read
AI gets businesses right 99% of the time. The problem is it doesn't mention them
Across 669 AI mentions of Northern Irish businesses, the facts were right ~99% of the time. The risk isn't AI hallucinating about you. It's AI not surfacing you at all.
Read article - AI visibility5 min read
Belfast hotels are 5× more visible to AI than Belfast agencies
Northern Irish hotels and restaurants are recommended by AI 35.4% of the time. Local agencies, just 7.5%. The gap isn't quality. It's footprint. A diagnostic for any sector wondering why some categ…
Read article - AI visibility5 min read
ChatGPT, Claude, Gemini and Perplexity agreed two-thirds of the time. The third gets ignored
There isn't one 'AI search' to win. There are four, and they disagree on whether to recommend a given business 33% of the time. Why checking ChatGPT and relaxing is the most common AI-visibility mi…
Read article
Tell us about the project.
If you’re rebuilding a brand, launching a product, or you’ve noticed the AI assistants describe your business wrong, or not at all, we should talk. Honest advice, clear plan, no pitch.