About the offer
Brand is the strategic shape your business takes in the world: what you stand for, who it's for, and how it shows up. We work with founders and teams who care about getting that shape right and want a system they can actually run.
Capabilities
- Brand strategy & positioning
- Identity & visual language
- Brand guidelines & systems
- Illustration & art direction
- Naming & verbal identity
- Print & collateral
Deliverables
- Strategy & positioning brief
- Logo, mark, wordmark variants
- Type system & colour tokens
- Iconography & illustration
- Branded templates (deck, social, doc)
- Brand guidelines PDF + Figma library
Process
A simple shape that moves fast and stays clear.
Discover
Workshops, audience interviews, and a competitive read to anchor the brief.
Define
Strategy & positioning agreed in plain language. The shape of the brand starts here.
Design
Identity exploration, refinement against the strategy, full system roll-out.
Deliver
Guidelines, file pack, training, and launch support.
Related work
Where brand earns its keep.
Luma
Luma, a groundbreaking app focused on mental health and mindfulness, partnered with Level44 to craft a complete brand identity that reflects calmness, clarity, and empowerment. Our collaboration included the development of a comprehensive branding suite, app design, and user experience (UX) enhancements. The goal was to create an inviting, intuitive, and calming experience for users seeking to improve their mental well-being. This project involved designing a modern logo, color palette, and typography that conveys serenity and support, while ensuring the app’s interface was easy to navigate and aligned with Luma’s mission. By creating a cohesive and accessible visual identity, we helped Luma establish a strong presence in the mental health space, making mindfulness and self-care accessible for all.
Nourish
Nourish, a consultancy firm dedicated to providing breastfeeding support for employers and employees returning to work, collaborated with Level44 to create a comprehensive brand identity that is supportive and professional. This project included the development of a full branding suite, strategic positioning, marketing materials, and digital resources. The goal was to establish a compassionate yet authoritative tone that resonates with both employers and employees navigating the transition back to work.
The Snake Room
The Snake Room, a specialist reptile breeder based in Northern Ireland, partnered with Level44 to create a distinctive brand identity rooted in trust, care, and expertise. With a reputation for ethical breeding and a personal, hands-on approach, the brand needed a visual and verbal identity that reflected its high standards and niche appeal. This project included the development of a bespoke brand identity, core messaging, and tone of voice, all designed to resonate with both seasoned reptile keepers and first-time buyers. The goal was to elevate The Snake Room’s presence while staying true to its small-scale, passion-led ethos—combining clarity, confidence, and authenticity across digital and print touchpoints.
FAQ
Common questions about brand engagements.
Do I need a full brand or just a logo?
If a logo on its own is what you need, we'll tell you. Most teams discover they need positioning and a small system before the logo even matters. We'll be straight about which you need.
How long does a brand project take?
A focused identity sprint runs 4-6 weeks. A full strategy + identity + roll-out runs 8-12 weeks. We agree the scope and timeline in week one.
Can you work alongside our existing brand?
Yes. We often do brand evolutions: keeping equity, tightening the system, and resetting the rules so it scales properly.