Notes from the studio.

AI visibility · 5 min read

What design studios get wrong about Reddit (and why it matters)

Most studios treat Reddit as either a billboard to spam or a hostile place to avoid. Both readings miss what it is. And miss the citation lever sitting underneath it.

AI visibility · 5 min read

What makes a brand cited by ChatGPT, Claude, Gemini and Perplexity

The four big AI platforms cite brands for different reasons. Optimising for one of them is not the same as optimising for the others. Here's what each one actually pays attention to.

Buyers used to type 'best dentist in Manchester' into Google Maps. Now they ask ChatGPT. The local market is being decided by the brands AI names, and the tactics to win look almost nothing like lo…

AI visibility · 5 min read

Why your brand is invisible in AI search (and what to do about it)

Buyers research through ChatGPT and Claude before they ever see your homepage. Most brands aren't getting cited. Here's why, and what to do about it.

Strategy · 5 min read

How to Work Effectively with a Design Agency

The key to a successful relationship with a design agency isn’t just about hiring someone to create something for you—it’s about building a true partnership. Whether you’re working on branding, web…

Strategy · 5 min read

What is Brand Positioning and How Do You Get It Right?

Brand positioning is a powerful concept. In a crowded marketplace, it’s what helps your brand stand out, attract attention, and keep your audience engaged. But what does it mean? Brand positioning…

Strategy · 5 min read

The Design Process: From Brief to Launch

Introduction Navigating the world of design can feel overwhelming for business owners. Understanding the design process, from initial brief to final launch, is crucial for a successful project. Thi…

Strategy · 5 min read

What is Branding and Why Does it Matter?

Introduction A strong brand is no longer a luxury; it's a necessity. But what exactly is branding, and why should you care? This comprehensive guide will delve into the core principles of branding,…

Strategy · 5 min read

Common Design Mistakes Businesses Make (and How to Avoid Them)

Introduction In today's competitive market, a strong visual identity is crucial for businesses of all sizes. A well-designed website, marketing materials, and overall brand aesthetic can significan…

Strategy · 5 min read

How the Grinch is Stealing the Spotlight This Christmas

A look at the Grinch’s iconic design, enduring themes, and new marketing campaigns The Grinch—green, furry, slightly miserable—and the new king of Christmas? 2024 definitely seems to be his year. F…

Strategy · 5 min read

How Design Amplifies PR Campaigns

Discover how great design amplifies PR campaigns by capturing attention, simplifying messages, and driving engagement. Learn why visuals are key to storytelling

Strategy · 5 min read

Do I Need a Brand?

So, you're asking yourself "Do I need a brand?" and you're probably getting a little confused. So lets take a look at what this means. When you think of brands, you may immediately picture logos, c…

Process · 5 min read

How Often Should You Update and Refresh Your Website?

At Level 44, we’re currently working on refreshing our own website to ensure it reflects our latest work, services, and design aesthetics. This process has underscored the importance of keeping a d…

Strategy · 5 min read

Web Design Tips To Attract More Guests To Your B&B

Boost your B&B's bookings with our top 10 website design tips. Learn how to create an engaging, user-friendly site that attracts more guests

Strategy · 5 min read

September Is The Perfect Time To Upgrade Your Website

Explore why September is the perfect time to invest in a high-quality website and how a fresh online presence can boost your business in the final quarter