Case studies.
Long-form essays on selected projects. Where the work earned its keep, what made it hard, and what the studio learned doing it.

Aesthetics & Clinical
Orbyt
A brand built to be the answer when patients ask AI where to go.
- AI visibility
- Regulated industry
- Sector specialist

B2B SaaS, AI search analytics
Linksii
Designing the brand for a category that didn't exist yet.
- Category creation
- AI visibility
- SaaS
- Research-led brand

Mental health, wellbeing, mobile product
Luma
A mental health app where the design itself was part of the treatment.
- Consumer product
- Mental health
- Design-led founder
- Award-winning