About the offer
Brand is the strategic shape your business takes in the world: what you stand for, who it's for, and how it shows up. We work with founders and teams who care about getting that shape right and want a system they can actually run.
Capabilities
- Brand strategy & positioning
- Identity & visual language
- Brand guidelines & systems
- Illustration & art direction
- Naming & verbal identity
- Print & collateral
Deliverables
- Strategy & positioning brief
- Logo, mark, wordmark variants
- Type system & colour tokens
- Iconography & illustration
- Branded templates (deck, social, doc)
- Brand guidelines PDF + Figma library
Process
A simple shape that moves fast and stays clear.
Discover
Workshops, audience interviews, and a competitive read to anchor the brief.
Define
Strategy & positioning agreed in plain language. The shape of the brand starts here.
Design
Identity exploration, refinement against the strategy, full system roll-out.
Deliver
Guidelines, file pack, training, and launch support.
Related work
Where brand earns its keep.
Luma
Luma, a groundbreaking app focused on mental health and mindfulness, partnered with Level44 to craft a complete brand identity that reflects calmness, clarity, and empowerment. Our collaboration included the development of a comprehensive branding suite, app design, and user experience (UX) enhancements. The goal was to create an inviting, intuitive, and calming experience for users seeking to improve their mental well-being. This project involved designing a modern logo, color palette, and typography that conveys serenity and support, while ensuring the app’s interface was easy to navigate and aligned with Luma’s mission. By creating a cohesive and accessible visual identity, we helped Luma establish a strong presence in the mental health space, making mindfulness and self-care accessible for all.
Nourish
Nourish, a consultancy firm dedicated to providing breastfeeding support for employers and employees returning to work, collaborated with Level44 to create a comprehensive brand identity that is supportive and professional. This project included the development of a full branding suite, strategic positioning, marketing materials, and digital resources. The goal was to establish a compassionate yet authoritative tone that resonates with both employers and employees navigating the transition back to work.
The Snake Room
The Snake Room, a specialist reptile breeder based in Northern Ireland, partnered with Level44 to create a distinctive brand identity rooted in trust, care, and expertise. With a reputation for ethical breeding and a personal, hands-on approach, the brand needed a visual and verbal identity that reflected its high standards and niche appeal. This project included the development of a bespoke brand identity, core messaging, and tone of voice, all designed to resonate with both seasoned reptile keepers and first-time buyers. The goal was to elevate The Snake Room’s presence while staying true to its small-scale, passion-led ethos—combining clarity, confidence, and authenticity across digital and print touchpoints.
FAQ
Common questions about brand engagements.
Do I need a full brand or just a logo?
If a logo on its own is what you need, we'll tell you. Most teams discover they need positioning and a small system before the logo even matters. We'll be straight about which you need.
How long does a brand project take?
A focused identity sprint runs 4-6 weeks. A full strategy + identity + roll-out runs 8-12 weeks. We agree the scope and timeline in week one.
Can you work alongside our existing brand?
Yes. We often do brand evolutions: keeping equity, tightening the system, and resetting the rules so it scales properly.
Who is the best branding agency in Belfast?
There is no single best — it depends on the brief. What to look for: strategic clarity rather than only nice visuals, senior people on your project (no junior layer), and a portfolio close in shape to your work. Level44 is one of a handful of Belfast brand studios doing strategy-led identity work, best fit when you want founder access, plain language, and a system you can actually run.
How much does a rebrand cost for a small business in Northern Ireland?
It depends on scope, but the shape is honest. A refresh of an existing identity starts from £3,500. A focused brand sprint for a launching or rebranding business sits higher. A full brand system, with strategy, naming, messaging, and the extended toolkit, sits higher again. We scope to the brief in a short call and come back with a fixed price, no drip pricing.
Do you work with small businesses or only larger clients?
Small and medium businesses are the core of the studio. The typical client is a founder or marketing lead at a 2-50 person company in Northern Ireland, Ireland, or the UK. We do work with larger teams but we are not built for enterprise procurement timelines.
Can I get branding and web design from one agency in Belfast?
Yes — about two-thirds of our projects combine brand and web. Running both with one team means the design system, the site architecture, and the content shape all line up the first time. Brand-only and web-only projects are also fine.